After having my first baby, I realized just how important photos really are. Suddenly, every little smile, snuggle, and sleepy face felt like something I wanted to freeze in time. But when I looked back through my camera roll, I noticed something — all I had were selfies of me and my baby. My husband tried (he really did!), but somehow he always ended up with the better shots. Meanwhile, my photos were… let’s just say, blurry and off-center with a side of baby drool.

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That’s when it hit me — I probably wasn’t the only mom feeling this way. So many of us are the ones behind the camera, capturing everyone else’s memories but rarely stepping in front of it ourselves. And when we do, it’s usually rushed or unflattering, not the genuine, heartwarming moments we actually want to remember.

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As a former wedding photographer, I already knew professional sessions could be expensive. But once I had my daughter, I wanted photos constantly. In the first six months of her life, we had four photo sessions… and honestly, I have zero regrets. Every single one is a piece of our story I’ll treasure forever.

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Still, I know that’s not realistic for everyone — and that’s exactly why I started this. I want to make it easier (and more affordable) for families to capture their everyday magic, not just once a year during holiday mini sessions. Because these moments? They go by so fast. And they deserve to be remembered, beautifully and often, without breaking the bank.